For MWM we developed a fresh campaign under the motto “READY for new challenges” — including a fully new styleguide that defines a unique visual identity. We created a dedicated campaign imagery world, icons, design elements and applied this across all materials: from brochures to trade‑fair booths. With this consistent look and feel, MWM gains a unified visual presence that communicates readiness, future‑orientation and professionalism across all touchpoints.